How a Sales Funnel Works
Whether you own a storefront, an online business or are building a network marketing team, you’ll want to understand the concept and function of a sales funnel. Understanding how a sales funnel works, will help you plan successful marketing campaigns and attract qualified customers to your products.
Your marketing funnel conversion is a key part of turning prospects into paying customers, but sometimes you lose those prospects. So how can you bring those lost prospects back into your sales funnel?
A sales funnel is an effective marketing strategy. A visitor arrives at your site (cold lead) and eventually is turned into a paying customer. Generally, people arrive at a website looking for a way to solve a problem or fill a need. The sales funnel strategy provides a solution that starts by gaining the visitor’s trust. Once that trust is built and the visitor feels comfortable buying from you, that visitor (lead) is converted to a customer.
Sit down and talk with a marketing agency, and before long you are talking all about calculation to tell how many times the client’s clicked here, landed there, posted somewhere, and on it goes. But let’s simplify it all and get a visual of the powerful sales funnel and why you should build one.
If you are a sales professional you are likely already familiar with the funnel concept. This is where a business uses their marketing action plan to funnel all leads into. From here, the object is to take these leads in the sales funnel and turn them into sales. There is nothing wrong with the funnel concept it’s worked well for years; however, it doesn’t really fit what is going on in today’s marketplace, so now we have the sales tunnel.
In the online world of marketing, you can easily find a moment to step back and analyze what’s going on in your business. If you are like most businesses your goal is to make a lot of money, but without the right techniques or resources in place, this can be difficult. One of the most important tools you should take advantage of is the sales funnel. Find out how you can make your sales funnel the most effective. Let’s have a look.
Since every business sells something, every business has a process that generates leads, builds relationships with prospects, converts prospects into customers, and then turns customers into devoted fans. For many businesses, this process – this “sales funnel” – is unstated and rarely considered. It just happens. Leads are generated in various ways, prospect relationships are built in various ways, customers are sold in various ways, and the post-sale relationship is deepened in various ways… but rarely is it intentional, strategic, and focused. It’s haphazard, usually because it’s an organic process that evolves over a period of time. So, a business might develop a sales funnel in their business plan when first starting out. But over time, new marketing opportunities present themselves to change the early part of the sales funnel while client objections shape the later stage of the sales funnel. Within months and years of start-up, the business’s published vision of an ideal sale is no longer accurate.
Many spend endless hours trying to drive traffic to their website and can’t figure out why they have only minimal to moderate success. Some work extremely hard for a very small amount of money. If that’s you, then you’ll want to read on and learn how to increase your business with this sales funnel template.
Do you have a business where you would like to your business prospects into paying customers? Then you need to create a sales funnel. If you aren’t familiar with that term, picture what a funnel looks like. Coming into the funnel, you have website visitors, which turn into leads, which come out of your sales funnel as customers. In other words, a sales funnel is simply a sales process that goes from the initial promotion to the sale of the product or service. So let’s look at how to create a sales funnel that is effective.
The sales team is one of the most important areas of your business – the functionality of your sales team needs to be optimum to enjoy sales and profit margins. If the sales division isn’t functioning properly, you have nothing.