What is the secret to being successful on social media?
The answer is simple: delivering value.
If you want to create a brand online that will help you to reach a large audience and make yourself heard, then you need to use WordPress. There is absolutely no question that WordPress is the very best platform for blogging and that’s thanks to the fact that it is free, incredibly customizable and very powerful. WordPress is used by most of the top brands on the web, including numerous Fortune 500 companies, and it is completely freely available for anyone to install.
If you want to promote yourself and be heard online, then you need to understand what it is that drives audiences and that generates sales and clicks.
Back in the early days of the internet, forums and ‘message boards’ were all the rage. These were pages on websites where people could log in and post messages relating to the subject of the site and this way they could discuss their favorite topics, get advice and maybe even make friends.
There’s one big problem with a huge amount of the content on the web right now…
If you want to be heard online, then you also need to be trusted and you need to look professional.
If you want to thrive on social media, then you really need to take advantage of the nature of the platform. Social media platforms offer us a huge amount of potential because they allow us to tap into real social networks and connections that exist in the real world. This in turn allows information to spread through that web of connections just as it does offline – and that’s where the concept of something going ‘viral’ comes from.
When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are.
If you want to make the maximum impact on the web, then it’s not enough to have a social account and a blog. Rather, you need to make sure that there is a brand behind that social account and behind that blog – something that ties all of your posts and all of your comments together under a single banner and something that people will feel is more than the sum of its parts.
When you start promoting yourself on social media, you need to make sure that you choose the right social media channel for the specific message you’re sharing and for the audience you’re trying to reach. In other words, if your business is all about gardening then you might have a slightly older audience, in which case Instagram might not be the best place for you. This requires research of course.