How to brand your business using pinterest
Pinterest is the new kid on the block; it’s the new rockstar of social media, and whether you like scrapbooking or not, Pinterest is a powerful branding tool you can’t afford to ignore. Creating collections of cool photos and interesting clippings by pinning them virtually to your online pinboards can boost not only the traffic to your website, but also your visibility and credibility, helping you to build rapport with your ideal prospects more quickly and easily.
If you want to increase your impact and your income by selling more of your services and/or products, jump on board and make Pinterest your brand ally.
Share images of your products
Create a display of your products by dedicating a pinboard to your success store.
Add compelling descriptions to each product image, and make sure you include the URLs of the sales letters to make it really easy to access more information.
If you have a free gift that is a taste of what you get with the product, mention that too not everyone will be ready to buy on the spot, but getting interested prospects engaging with you and subscribing to your list is an important first step to building relationships that lead to transformational sales.
Share images promoting your services
If you’re only offering services, you might think a Pinterest presence isn’t the best brand awareness building investment. And yet, there is a lot of brand boosting you can do, if you take on a creative approach. You can pin photos of you with your clients, pictures taken at conferences, with mentors and/or join venture partners. You can pin images are aligned with your brand message, and use the comment box to inspire and magnetize your audience.
Share visual news about the causes you support
Don’t shy away from sharing your brand values by associating your brand with the causes you support. By living your truth and standing for what you deem important, you’ll create the space for your ideal prospects to truly connect with you and your brand, and for those that aren’t a good fit to simply move forward with someone else.
Share infographics showcasing your expertise
Pinterest is perfect for sharing tips and secrets, giving people the chance to get to know you, like you and trust you. Repurpose your articles by turning them into infographics visually appealing chunks of information, and adding an invitation to visit your blog for even more strategies and how-to advice.
Share your gifts
Create a pinboard with images and URLs of your free gifts. This way, you’ll accelerate the growth of your online community, driving traffic from Pinterest to your landing/opt-in pages. Make sure you use all the 500 characters you have on your disposal for a description to illustrate how your gift help solve a certain problem your ideal prospects have. And, if you want to really maximize this strategy, check the Facebook and Twitter boxes you’ll see below the description and link fields, so the news of your pins can spread across multiple social media right from the get go.
Include links to your website
If it’s relevant to the pin, fill the Link field with URLs of your landing/opt-in page, website and/or your website’s different pages. The more traffic you send to your online home, the faster your list will grow, and the more your business will prosper (provided, of course, that you have an effective system in place to capture leads and convert them into clients). Plus, there is the search engine/page rank love to consider
Think in terms of brand experience
What else besides your immediate specialty is on brand for you? To create an enjoyable, remarkable and well-rounded experience for your audience, expand the topics of your conversations with them to fields and interests related to your expertise. For instance, if you’re a nutrition coach, you can share pins about a healthy lifestyle, exercise, happiness, spa centres, stressfree living, and personal growth, too. Pinterest is a social media site, so bringing a broader perspective to the selection of your pinboards beyond your primary topic but still on brand is the most efficient branding approach you can choose to take.
Engage with other Pinteresters
Don’t forget to interact with other users of Pinterest by repinning, liking and commenting on their pins. Follow the Pinteresters you resonate with, or just the pinboards you enjoy. Be sociable and open to chat and exchange views and ideas connecting is key if you really want to make social media work for your brand.