Use PLR to Help You Test Niche Markets
Looking to start making money from a new blog or website? Often the best way to do this is to create a product or to sell an affiliate product – and often the most popular type of product for marketers is a digital product.
Digital products include eBooks, online courses, reports and other files and software. The great thing about these is that they have no overheads, no delivery and no storage costs; all of which means you can start making money and keeping the profit as soon as you have an audience. There’s no manufacturing to consider and you won’t need to hire a warehouse.
But while this might sound like a license to print money, it’s important to consider the amount of work involved in creating a website or blog and building a big audience for it. The very real danger here to consider is that you could spend years creating a website and building it up, only to then find that you can’t make any money from it anyway!
So what do you do?
What is PLR?
One option is to use PLR. This stands for ‘Private Label Rights’, which basically means it is any digital product where you get the rights as well as the physical product itself. What this effectively means is that you can sell it as though it were your own, that you can promote it however you see fit and that you can generally treat it as though it were something you created.
The brilliance behind this is that it lets you start testing your niche right away, before you’ve invested lots of time creating your own niche or building up your audience. This is what you call ‘verifying’ your business model, before you spend time and money creating it.
How to Get Started
To get started, all you need to do is visit a site like Warrior Special Offers or just search for ‘Private Label Rights’. This way, you can find things to sell and sell them however you wish. What you’re then going to do is set up a landing page and try running Facebook ad campaigns to direct some relevant traffic there.
A good PLR eBook should only set you back a few hundred dollars at most and you will be able to recoup this over time. Why not create a few landing pages with a few different products to test which markets are ‘hot’ before you spend lots of time and money creating your own audience?