How to Use Pen Names to Penetrate Multiple Niches
Choosing a niche is one of the most important things you have to do when you first set out to create a blog. A niche doesn’t just impact on what you’ll be writing: it impacts your target demographic (your audience), your web design, your earning potential, the types of products and adverts you can earn from and much more.
If you get your niche right from the start, you’ll find you can quickly rise to prominence as one of the top bloggers and start earning a lot of stable income. Get it wrong and you might find that you struggle to get noticed, or that there’s no money to be made even when you start making progress.
So instead of stressing about it and letting this decision stall your progress… why not just enter multiple niches right from the start?
The Benefits of Entering More Than One Niche
There are plenty of very good reasons to try entering more than one niche and this is something that can help any blogger.
For starters, being in more than one niche is fun. It means you aren’t constantly writing content on the same topic and you won’t find you get bored of your ‘day job’ too quickly.
What’s more, being in multiple niches at once gives you resilience. In business terms, ‘resilience’ basically means that your business model is stable enough that a single thing going wrong won’t be devastating for your company. In other words, if you’re in more than one niche, it doesn’t matter if one of your websites – or even one of those industries – stops being profitable.
And on top of all this, with multiple niches you will have multiple different audiences and multiple different opportunities to start making money online.
Using a Pen Name
So how do you enter into these different niches?
One thing that can help is having more than one pen name to use on the web. Why? Because that way, your efforts in one area won’t negatively impact your efforts in another.
Having multiple blogs all on different subjects and using the same name could look as though you’re a ‘Jack of All Trades’ and expert at none. It could appear as though you’re just interested in making money rather than having a real passion for what you’re writing about. Finally, it prevents you from referencing or linking to your other blogs without it appearing biased.
So come up with a few names and enjoy writing on multiple subjects simultaneously!