How to Solve the Problem of Niche Saturation
There’s a big problem when it comes to creating blogs or selling products online – and that’s niche saturation.
What we mean by this, is that there are hundreds of different topics out there but when it comes to the most popular and the most profitable there are really three major ones: money, fitness and dating. After all, these are the subjects that make the world go round!
So if you want to create a blog or a website with the biggest potential for growth and the biggest possible audience, you’ll likely want to write about one of those topics. But here’s the problem: any of those topics will mean going up against a huge amount of competition and struggling to get noticed. There are thousands of big fitness websites and thousands of eBooks on the topic to go along with them. These niches are saturated.
So how do you stand out? Here are some options:
Hone in on One Area
One option is to hone in on a specific aspect of your niche. ‘Fitness’ is a massive topic for instance, so instead why not consider going a little narrower – by looking specifically at running, or flexibility, or even calf strength.
Hone in on One Demographic
Another option is to look at a specific demographic that might be interested in your subject. For example, you could write about fitness for bloggers, or fitness for teenagers.
Conversely you can also go broader. Instead of focussing on fitness, how about ‘bodybuilding lifestyle’ which could also incorporate dressing for your physique and finding good meals.
Create a New Angle
Or why not create an entirely new angle? A cool example of this might be ‘Art of Manliness’ which is a website that has created its own niche entirely, despite it overlapping with many of the big ones we’ve covered.
Another way to stand out in a new niche is to ‘get personal’ and to turn your website into a personal blog where you use a personal brand to attract attention. This is what Tim Ferriss has done with the Four Hour Blog and what Pat Flynn has done with Smart Passive Income. There are plenty more examples but either way, putting a face and a name on your product makes it much more individual and much more memorable.
Find a New Route to Market
Even if you aren’t different in anyway, you can succeed if you find a new way to tap into the market that hasn’t been exploited yet.